I foster growth and innovation
of purpose-driven businesses and start-ups
by bridging business objectives with creative solutions
Welcome To The New Economy
Role: campaign strategy, copywriting, investor pitch presentation, brand manifesto
Pick My Brain is a pioneering knowledge marketplace that strives to democratize access to global human capital. I had the privilege of coaching the CEO of this start-up, aiding in positioning the platform as a powerhouse for empowering diversity. Additionally, I assisted the founder in assembling a pitch deck that successfully garnered $5.3 million in venture capital interest.
SAAM Towage
Role: brand narrative, presentation, graphic design
SAAM Towage is at the forefront of initiatives to decarbonize the shipping industry. They sought my expertise to translate their ambitious future plans into a compelling visual narrative.
United Through Stories, Driven by Purpose
Role: brand strategy, visual identity, founder’s story, copywriting, website design, logo design
I assisted Francine Metelo in positioning her lifestyle e-commerce business, Efrin, as a force for good, formulating a strategy to sell handmade products while empowering a community to contribute positively. Drawing inspiration from Francine's personal journey and the stories of resilient women, we crafted a brand that encapsulates her ambition to not only offer unique products but also foster a culture of giving back to meaningful causes worldwide.
Flow & Matter Coaching
Role: brand strategy, copywriting, creative direction, photography, videography, illustration, web design
Bart van Grinsven, the founder of Flow & Matter Coaching, is on a mission to coach people feeling trapped in their current circumstances to break through internal barriers and pursue their dreams. I supported Bart in establishing his digital identity by creating a landing page, an introduction video, and photography, that accurately reflected his personality and authentic voice.
When Women Thrive, Humanity Thrives
Role: creative director, video production, social media video content
I joined a delegation of 17 international female entrepreneurs traveling through the UAE, where I documented their business and cultural experiences on video. The objective was to craft a captivating narrative of unity, connections, and business opportunities, with the aim of encouraging more entrepreneurs to join the European Women Association.
Collaborative Carbon Solutions
Role: brand purpose strategy, print brochure
Blue Green Planet Project (BGPP) is dedicated to planting trees in Canadian soil for ecosystem restoration and carbon sequestration, particularly in areas ravaged by wildfires and pest infestation. I assisted in positioning BGPP as a thought leader dedicated to guiding stakeholders towards balancing profit with purpose by clarifying its vision, mission, and values.
Habitarmonia
Role: creative director, messaging, photography, videography
I traveled to Valencia to help Nuria in establishing herself as an expert in biophilic design. Nuria is on a mission to reconnect people with nature, and creates living and working spaces by applying the science and practices of biophilic design. I supported her in articulating her mission and vision through words, video, and photography.
Places People Love
Role: creative direction, brand strategy, brand identity, logo design, naming, pitch deck, community building, brand manifesto
Disenchanted with the soul-draining nature of conventional offices, I co-founded a social design lab alongside Ricardo Peralta, a specialist in Feng Shui and biophilic design. We named our venture Places People Love, embarking on a mission to transform workplaces into healthy and human-centric environments. Together, we devised a marketing strategy that resonated with the local design community, culminating in the acquisition of our dream project, WerkLab, in just two months.
Dental Diproy
Role: identity, messaging, creative direction, photography, illustrations, website, interior design
Dental Diproy is a family-owned clinic in Acapulco, Mexico, established 38 years ago. With a solid local client base, they aimed to attract a more international audience. They tasked me with redesigning their website and clinic interior, and creating on-brand visual content for social media to better appeal to this new target audience
Villa Vanilla
Role: architectural/interior/technical design, project management, DIY construction
Inspired by rural tranquility, I transformed a one-storey cottage into a 3-bedroom family loft to create a cozy, bright home with a wood stove. The rustic surroundings influenced the material palette and guided the spatial design, optimizing light. This redesign aimed to make the home a warm, familiar refuge from urban hustle.
RenYouth
Role: brand strategy, brand identity, copywriting, logo design, naming
RenYouth supports women seeking to restore inner harmony. Their holistic approach challenges women's perceptions about their minds, bodies, and emotions, offering sustainable tools and practices to usher in a rejuvenated phase of life. I crafted the brand identity for this mission-driven business, empowering women in midlife to prioritize self-care.
WerkLab
Role: creative direction, strategy (in collaboration with Ricardo Peralta)
WerkLab is a co-working hub aimed at promoting holistic wellness in personal and professional life. The founder, Christina, tasked our team (Ricardo Peralta and myself) with redesigning the space to retain the brand image while adding a distinct vibe to attract a more creative audience.
Komplex Logo
Role: logo re-design
Komplex Architects, a Belgium-based firm specializing in commercial projects, transitioned from designing premium single-family homes to a larger practice with a staff of six. The founding partners challenged me to design a logo to better resonate with their business clients.
Aussie Cabin
Role: architectural/interior design, project management, DIY construction
This urban cabin in a beach-side neighborhood of Melbourne, Australia, emerged from a co-live&work experiment, inspired by social entrepreneur Eva. Designed to accommodate her global guests, the cabin, built primarily from reclaimed or repurposed materials, transformed an unused car port in her garden into a versatile space for sleeping, working, meditating, relaxing, or dancing.