dental diproy
Dental Diproy is a family business in Acapulco, Mexico, that was founded 38 years ago. By holding on to their vision of providing accessible and exceptional dental care to their beloved community, they managed to grow into a successful business with a solid client base. To continue growth and attract more international customers they needed a complete brand refresh that would stay true to their family values while attracting a larger range of customers in North America.
SERVICES
brand identity
web copy
creative direction
photography
illustrations
web design
interior design
DISCIPLINES
branding
architecture
the strategy
Dental Diproy was founded 38 years ago by the dentist dr. Guadalupe Carmona Applebee & her husband Carlos Bazua. Until this day, they deeply held to their vision of providing accessible and exceptional dental care to their beloved community of Acapulco.
At Dental Diproy we strive to build a meaningful and inclusive practice where we can promote the importance of community, health and happiness!
photography
wall art
By digging deeper into the existing internal culture of the clinic I managed to understand their values but also see their barriers to growth. To appeal to a more international public, we needed to raise above local standards and create a more modern image by portraying Dental Diproy not only for dental care but also as a destination for holistic wellbeing. Quality care and the captivating scenery of Acapulco would invite international clients to consider spending their money on dental hygiene and get a beach vacation all at the same time.
web design
interior design
