Renyouth
RenYouth is the result of the transformative experiences many of us went through during the pandemic. After a burn-out at her office job as a financial advisor, Nina decided to take a leap and start her own business. The healing journey that followed inspired her to take classes in various holistic western and eastern healing practices and she realized that she could turn here newly acquired skills into a business to help women in midlife make self-care a priority.
Enriched with professional certificates and a newfound vitality, Nina had a clear vision for where she wanted to go but no idea of how to get there and asked me to help her build a brand identity from scratch.
SERVICES
brand strategy
brand identity
copywriting
logo design
business naming
the strategy
While there are many examples of lifestyle & wellbeing businesses focused on women in the 20 to 40 age group, there are only a few that focus on midlife. By adopting the benefits marketing mindset and focusing on the positive aspects of aging, I could create a vibrant brand image that empowered women to become part of a community that believed in something greater than themselves. In-depth customer research and strategic positioning helped me to craft a brand identity rooted in a necessary mindset shift that would help women rethink their priorities. By balancing the masculine drive for power with the graceful charm of the feminine, I could create an identity that speaks both to the heart and mind of women.
Challenge & opportunity
Aging and midlife bring challenges and distress that leave women depleted and disconnected from themselves. They lack the awareness, time, and energy to make self-care a priority.
A healthy mindset starts with looking inwards and cultivating a holistic practice outwards.
Personality & Voice
If the business was a person, she would be a goddess, divine, otherworldly. Other women would be intrigued by her power and charm and would blindly follow her. She is fluid and ungraspable. Like the sea, she lures with the promise of infinite adventure and pleasure. Forgetting past and future, men follow her far out to sea, where they drown.
RenYouth's voice is powerful, charming and enticing. She is confident and in control of her destiny; her feelings, self-esteem, and emotions.
RenYouth works with women looking to restore the harmony within. Their holistic approach challenges how we think about our mind, body, and emotions and gives sustainable tools and practices to transform our lives into a second youth.
