EUROPEAN WOMEN ASSOCIATION in UAE
The mission for this project was simple: join a delegation of 17 international female entrepreneurs in UAE and document their business and cultural experiences travelling for 1 week through Dubai, Abu Dhabi and Sharjah. Then, create a beautiful story of togetherness, connections and business opportunities that will invite new entrepreneurs to join.
Before starting this project, I conducted research to understand the growing ecosystem of female entrepreneurship. I also spoke with the women in person to understand their motivations behind their entrepreneurial journey and what attracted them to do business in UAE. These insights were crucial when gluing together the hours of footage I captured during the 6-day journey.
Learn more about EWA here: europeanwomenassociation.com
SERVICES
creative direction
video recording and editing
social media content
Their story
some insights
The interviews
It was important to make the entrepreneurs the protagonists of the story and share their experiences to captivate the emotions of future audiences. A lot of effort also went into mixing a healthy amount of business-related content to aspects of togetherness and culture during the journey.
“Working with Vlad was a real pleasure. He is a very observant person and has the unique ability to skillfully work with visuals and words. If you want your story to be told in a very authentic way, reach out to him!”